Mera Gaon Mera Gaurav

In 2024, the Mera Gaon Mera Gaurav (MGMG) initiative conducted ten impactful activities across three villages focusing on hygiene promotion, animal health, and community awareness. These activities included six interface meetings with meat processors and veterinarians, where key topics like hygienic carcass handling, PPE usage, and sustainable feeding practices were discussed. Additionally, four general awareness campaigns were held, including the Swachhta Hi Seva campaign, which engaged 1000 school participants in hygiene education and pledges for cleanliness(Table1).

The program directly benefited 54 stakeholders, including livestock owners, butchers, and meat processors, and indirectly influenced a total of 1054 participants. By emphasizing sustainable practices and disease prevention, the MGMG activities significantly contributed to the enhanced public health, livestock productivity, and community awareness, achieving a remarkable outreach and fostering long-term behavioural change (Table1).

Table 1. Month-wise Mera Gaon Mera Gaurav (MGMG) activities carried out by ICAR-NMRI, Hyderabad during January to December 2024

Month	Activity	Description	Beneficiaries
January	Interface meeting for Hygiene inspection inKeesara	Assessed hygiene and safety practices at meat shops. Encouraged PPE usage among butchers to enhance safety and meat quality.	7 participants
February	Interface meeting for Hygiene followup inKeesara	Reviewed hygiene improvements at meat shops. Reinforced the importance of PPE for safety and public health.	6 participants
March	Interface meeting for FMD vaccination awareness in Godumakunta	3 livestock owners
May	General awareness program on hygiene audit in Keesara	Evaluated subjective sensory quality and hygiene at meat shops. Promoted sustainable hygiene practices and consistent PPE usage.	6 participants
July	Stakeholder Meeting in Keesara	Engaged with meat processors and veterinarians to discuss hygienic carcass handling and planned future MGMG initiatives.	6 participants
August	Interface meeting for Post-slaughter hygiene in Keesara.	Observed carcass handling and PPE adherence. Conducted interactive sessions to foster continuous improvement in hygiene practices.	6 workers
September	General awareness program on Swachhta Hi Seva inChengicherla	Organized hygiene awareness programs in three schools. Students and staff pledged to uphold cleanliness under the Swachhta campaign.	1,000 students and staff
October	Interface meeting for meat shop hygiene in Chengicherla	Reviewed slaughter and post-slaughter hygiene practices. Facilitated a Q&A session on meat processing safety standards.	7 employees
November	General awareness program for hygiene Advocacy in Keesara	Conducted discussions with butchers and processors on PPE importance. Addressed challenges in maintaining hygiene during operations.	6 participants
December	General awareness program for Green fodder advocacy in Keesara	Advised livestock owners on feeding practices, discouraging hotel waste and promoting green fodder for better animal health and milk yield. Observed meat shop hygiene.	7 participants

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Mera Gaon Mera Gaurav

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